Towards Understanding the Students’ Acceptance of MOOCs: A Unified Theory of Acceptance and Use of Technology (UTAUT)

Massive Open student’s courses (MOOC) have stimulated the efforts made for improving learning techniques and enhancing it spectrum students learning. Unfortunately, acceptance of MOOC as a instrument re-mained low, which is perceived an entertainment tool rather than academic tool, particularly in developing countries. The study evaluated adap-tation tool. It developed understanding asso-ciated factors impact students’ decision towards utilizing instrument. initially investigated constructs native UTAUT, subsequent to derived theory from literature, amplifying UTAUT scope by instigating e-learning associated with MOOC, such at-titude self-efficacy. Based on established framework, survey was con-ducted where 150 MOOCs’ were recruited. collected data sta-tistically analyzed using SPSS. results showed that MOOCs substantially affected its performance expectancy, effort expec-tancy, social influence, self-efficiency, attitude, facilitating conditions. also suggested should be introduced promote use among institutes Saudi Arabia.